Samsung: Minis
AAF Dallas - Gold - 2024 Campaign - Galaxy Minis
Sometimes big things really do come in small packages. We had to link our devices to the lifestyles of our audience in a scroll stopping way. Our approach was humble. Bring the devices down to earth and subtly showcase their unique form factor in a series of memorable, handmade scenes that kept people talking. Even the simplest scenes took a lot of hard work to get right.
Creative Director: Ken Lowery | Associate Creative Director: Morgan Thomas, Cortney Pace | Senior Art Director: Christina Rodriguez | Art Director: Sarah Langston | Copywriter: Chandler Dear, Danielle Dawson
AAF Video Submission
From ideation to engagement results, the Samsung Minis campaign won for ingenuity and strong engagement.
Social Media Posts
Due to high views and positive engagement, Samsung Minis progressed beyond simple screensavers for mini set ups to paying homage to famous franchises such as the 2023 Barbie movie, and later used to allude to a who-done-it, murder-mystery game.
Classic Who Done It
Halloween 2023 post. A play on something familiar and eye catching. Created custom designs for attire on devices. This brought high engagement by bringing people back to the account for the answer.
In a Barbie World
Happy Holidays
With the Barbie movie calling for extra attention on social media, we went to work creating a Barbie-Samsung world with a highlight fun, individuality and of course, the color pink.
Can two phones, a watch and some ear buds make a Snow angel? Of course. Let it snow!