A social media post for April 1st, 2023. The goal was to create something believable enough for Samsung to release and crazy enough to wonder if it’s real. The 17 second video was posted to Instagram, Twitter and TikTok with a special link in the bio.
”Work and play your way with three bold flavors. Get the boost you need to power your day with the all-new #GalaxyS23 Series Epic Energy drinks. Pre-order now at: http://smsng.us/EnergyDrink”
Creative Director: Ken Lowery | Associate Creative Director: Morgan Thomas | 3D Artist: Lincoln Durham
Samsung Energy Drink
Samsung Energy Drink: Award Video Submission
…creatives are given a brief that says “go nuts!”. So that’s what we did.
It started with a simple sketch to deliver the concept and with some collaborative feedback from the client, we crafted the final result.
Once in a blue moon…
It might have been April Fools’ Day, but the results were no joke. With more than 1,200 Twitter users Rick-rolled, that’s 30x the average click-through rate on the platform. Anyone thirsty?