My name is Christina Rodriguez, I’m an award-winning senior art director with over 7 years of professional art direction experience in-house and at agencies. Born and bred in Texas with a portfolio that includes Samsung, Dr Pepper and The State Fair of Texas. Skilled in the art of prioritizing and managing work and resources across to maintain maximum efficiency without sacrificing quality of storytelling.

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Experience

Senior Art Director | Cheil // 2020 – Present

✦ Senior designer on social media team for a variety of Samsung tech and services in a fast-paced environment.

✦ Strong creative leader with the ability to guide the work of the team, while also executing on projects that require a higher level of strategic thinking.

✦ Creative development and execution of everything from large-scale, multi-channel campaigns to smaller, one-time projects.

✦ Develop and administer a repeatable, efficient quality control process to provide oversight of the brand related work, ensuring all content is aligned with brand guidelines

✦ Video editing with Adobe Premier Pro.

✦ Sketch and Figma Experience.

✦ Delivers ideas that are strategically sound and directly hit the insight.

✦ Dives deep into the details of the what and the why for every social media approach.

✦ Concepts around storyboarding, motion graphics, and video content.

✦ Works across a wide range of project types (360 campaigns, digital OOH, experiential, new business opportunities, directing video and photo shoots, etc.)

✦ Strong creative vision and storytelling ability.

✦ Experience taking work, such as content for marketing campaigns and product launches from concept, through design, to final execution on time, and on budget, to produce results.

✦ Comfortable working with a variety of business partners.

Senior Graphic Designer | HCK2 // 2017 – 2020

✦ Worked on multiple clients for a variety of projects ranging from brand identity to production.

✦ Creative problem solver who excels at messaging for impact.

✦ Experience with content creation for cross channel platforms.

✦ Creative leadership skills to inspire and guide our team of three creatives to reach their full potential.

✦ Worked closely with a team of copywriters and designers in a highly collaborative team environment to create visual assets, including decks, graphics, email templates and more.

✦ Possess a deep understanding of agency and partner creative processes to enable effective planning, scheduling, and management of work to enable clear prioritization and deadlines are met.

✦ Extensive experience in print production, campaign launches and UX/UI design experience, working in both Axure and InVision - creating wireframes, sitemaps and prototyping websites.

Art Director We Are Alexander Internship // June – Aug. 2017

✦ Designed Dr Pepper bottle labels and Point of Sale elements for various brands in DPSG: Dr Pepper Snapple Group.

Awards

✦ AAF Dallas - Gold - 2024 Campaign - Galaxy Minis

✦ Super Alumni Award - 2022 - University of North Texas

Education

BA in Advertising, Minor in Marketing - University of North Texas 2017

✦ SWOOP & UNT Ad Club President

✦ Mentor: Bill Ford

Christina is a 360 SAD, and, in my personal opinion, way overdue for a shift to leadership. - Creative Director Ken Lowery.

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Christina is a versatile and invaluable asset to our team, embodying the qualities of a true leader and innovator. - Senior Designer/Illustrator, Kelsea Z.

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Not only is she an incredibly talented, hard worker, she is a go-getter. - Creative Director, Alex B.

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Christina is a firecracker. Not only can she present to clients with ease and grace, she is on the path to being an excellent creative leader. - Associate Creative Director, Morgan T.

Christina is a 360 SAD, and, in my personal opinion, way overdue for a shift to leadership. - Creative Director Ken Lowery. ✦ 〰️ Christina is a versatile and invaluable asset to our team, embodying the qualities of a true leader and innovator. - Senior Designer/Illustrator, Kelsea Z. ✦ 〰️ Not only is she an incredibly talented, hard worker, she is a go-getter. - Creative Director, Alex B. ✦ 〰️ Christina is a firecracker. Not only can she present to clients with ease and grace, she is on the path to being an excellent creative leader. - Associate Creative Director, Morgan T.

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