DCTA x State Fair of Texas
DCTA and State Fair 2019 Campaign. The campaign ranged from print, traditional and web advertising.
The new campaign generated an 88% increase in ticket sales when compared to 2018 and digital advertising impressions generated 1,194,710 .
Creative Director: Tad Dobbs | Content Strategist: Margie Bowles
Deliverables
Deliverables ranged from hand held maps and DCTA schedules to web banners. I had a great time playing with color theory as I designed the color patterns and icons to add movement across the page while calling out a small detail that makes the fair fun for everyone.