Belfour Spirits

Belfour Spirits is a whiskey brand created by Hockey Hall of Famer, Ed Belfour.

Stationery, logo, brand guide, photography and additional marketing elements were created to establish the look and feel of this brand.

Photography by Andrew Klein. Creative Director: Tad Dobbs


Photography

Worked closely with Creative Director and Photographer to help art direct each shot with props and surfaces.


Packaging & Display

Worked closely with vendors to design and create packaging as well as a free-standing aisle unit for a powerful display.


Cocktail Menu

Cocktail menu with custom drinks made for an elegant evening.

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Dr Pepper Snapple Group